人们认为“聚焦”就是专注于自己重视的事情，但这并不是”聚焦”的真正含义。聚焦就意味着说不，意味着对几百个别的好创意说不，意味着精挑细选。

事实上，我对于选择不做和最终做了的事情一样骄傲，创新就要不停的说不。

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.